PR/Advertising In London
In London, our assignment was to create a campaign for an American brand for when they expand into the UK. My group chose Nekter Juice Bar.
We were also in charge of creating a Blog that we would post on as the trip went on.
We got to visit advertising and public relations agencies that showed us how media relations work in Europe. We visited agencies in London, UK, and Edinburgh, Scotland.
I got a more global idea of communications at the end (and had the best time of my life).